SEO – Website Design,Development | Digital Marketing | Graphics Design https://www.akanksolutions.in Akank Solutions Sun, 12 Aug 2018 09:34:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.akanksolutions.in/wp-content/uploads/2017/01/cropped-logo_seosight-100x100.png SEO – Website Design,Development | Digital Marketing | Graphics Design https://www.akanksolutions.in 32 32 Using Google Rich Snippets to Effectively Position Your Website in SERPs https://www.akanksolutions.in/using-google-rich-snippets-to-effectively-position-your-website-in-serps/?utm_source=rss&utm_medium=rss&utm_campaign=using-google-rich-snippets-to-effectively-position-your-website-in-serps https://www.akanksolutions.in/using-google-rich-snippets-to-effectively-position-your-website-in-serps/#respond Sun, 12 Aug 2018 09:34:41 +0000 http://www.trackwebsite.tk/aks/?p=2208 The post Using Google Rich Snippets to Effectively Position Your Website in SERPs appeared first on Website Design,Development | Digital Marketing | Graphics Design.

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

“I have only been working with this agency for a few months but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. I have worked with many SEO companies but none of them can compare to them.”

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

The post Using Google Rich Snippets to Effectively Position Your Website in SERPs appeared first on Website Design,Development | Digital Marketing | Graphics Design.

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